It was widely considered before that SEO is only for big transnational businesses that can afford pumping tons of money into ads and PR strategies. It couldn’t be more wrong, since there are plenty of ways to promote your business and website with the help of SEO and not spending millions. You could even do it yourself, not hiring anyone or going to the agency, but of course there are some important steps to take:
- Pick your niche.
Instinctively, you might think that it is good to focus on many subjects, cover everything, write about everything people might look for. Indeed, in many cases that’s what the giants of the field are doing. Yet this is not your strong side as a small business owner.
- Go local.
Following the previous point, you have another opportunity. You have to grow and create a reputation in your niche, in your community, your city. Get your name out there, put your contacts on your website, think local.
Once you took those important steps, it’s time to think of the promotion. Here are some tricks that will help you to rank high in search engines and grab the attention of your target audience.
- A keyword research tool.
There are plenty of tools created to make SEO better, and a keyword collector is crucial in many cases. Of course that’s only if you value your time and want to save it. Instead of doing crazy amount of research and analyzing the effectiveness of this or that keyword in a particular time of the day – put the heavy weight on the shoulders of a reliable tool for keyword research, like Google keyword planner, SEMrush, Ahrefs, etc.
- Link building.
There is an opinion that link building is dead after the beginning of a nofollow This, however is not so true, there are still good sources to have your link at. Those would include popular blogs, news websites, research works and other legit mentions. However, if you are new to SEO, it would be better to practice not on your main website. Besides, there is an opportunity to win a prize if you succeed. For instance, you take part in an SEO Hero contest and try your skills competing with other SEOs to win $50 000. The contest was organized by Wix in order to prove that Wix is better than WordPress for SEO.
- Catchy headlines.
A headline is almost the first thing your reader will see. Apart from the aesthetics, it is the second thing to make an impression, so it’s better to make it stunning. In addition to that, most of people won’t go farther the heading and 1-2 sentences, so next time you’re working on a title, keep that in mind and make it impossible not to click it.
- Use social media.
Making sure you talk to your readers or consumers is important. The strategy of staying close to the people, getting involved in the community, adding a “personal” factor proved itself successful. If your presence on social media is expanding, you’ll notice your ranks growing pretty soon.
- Visualize the content.
The data shows us that people usually like graphs, statistics, schemes and maybe even videos. More than 60% of people are more likely to call your business trust-worthy is you have some original videos on your pages. And of course, the original media content will add value to the website in the eyes of search engines.