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FAQs...
What is a homepage? (index page)
The homepage (or index page) is your most
important page because most of the time, that's where
visitors start. The purpose of your home page is to
get your visitors attention and allow them to find information
quickly and easily. By using compelling headlines and
emphasizing benefits that link to inner pages, visitors
can find more information that steers them to the products
and services they would like to purchase. The homepage
is your base of operation in most cases
What is Search
Engine Optimization?
SEO is one of the least expensive methods
of driving traffic to a website. It's a great value
when you compare the cost to the benefit.
Search Engine Optimization (SEO) is a mixture of intuition,
art and science. It is a constantly changing technology
and science creatively and ethically applied to a website
for the purpose of increasing search engine rankings.
In other words, giving the search engines what they
want in order to catagorize you at the top of the listings.
SEO is an ongoing process and pays off when a website
ranks high in the listings for the desired search terms.
Search Engine Optimization (SEO) includes such things
as: Keyword phrase analysis, and proper placement in
the text of a page. HTML optimization of your homepage
and subpages, title, description, keyword meta-tags,
etc. Link building strategies such as reciprocal link
campaigns to help boost search engine rankings. Submitting
to directories and non-spider engines. Maintaining and
monitoring sites and making adjustments for high rankings.
Can you explain search engine
friendly?
Search engine friendly simply means that your keyword
phrases have been researched and chosen carefully, and
have been incorporated into a few hundred words of visible
copy on the pages of the website. It also means that
the website is designed so that search
engines can follow the links throughout the site and
read the information provided on every page.
Other aspects of search engine optimization include
creating search engine friendly HTML (hyper text markup
language) coding such as: keyword-rich "title tags",
"meta tags" and link reputation. (links from
websites with a similar theme are preferred)
What are "High Rankings"
When you search for a term like "your-keyword-phrase"
if your website ranks high, it will be one of the top
30 sites that come up on page 1,2 or 3. High rankings
in the search engines and directories can bring you
lots of targeted traffic. The search engines rankings
are determined in an automated fashion based upon the
content of the site, its coding, link popularity, and
other SEO factors.
Each search engine has its own proprietary algorithm
for ranking sites according to what keywords the search
engine user is searching for. A directory will rank
your site based on what relevancy a human editor gives
it upon review.
Most of the time, sites that are optimized
to rank well in search engines will have keyword rich
content and abide by the basic rules of the search engines.
These professionally optimized sites will also score
extremely well in the directories using the proper submission
guidelines.
Why are search engines so important?
Study after study shows that search engines are the
primary way that people find the websites they're looking
for. Over 85% of web users find
the websites they're looking for by using a search engine.
What is link popularity?
The only way to boost link popularity
is to obtain links directed to your site from other
sites (preferably with a similar theme). This can be
done by offering a reciprocal link exchange to the webmaster.
But it's a time-consuming process such as: identifying
sites relevant to your theme that rank well and contacting
them to request a link and following up. It's well worth
the time because links can help boost your rankings
above your competition.
We don't recommend link farms or automated
FFA link sites (often considered spam) that just collect
your email address (to sell or use) and in most cases
won't help your ranking in the search engines. You may
even be penalized (dropped from the search engines),
and on top of that, you may be spammed with thousands
of unwanted emails from solicitors.
Do you accept all clients?
We only accept English Language sites at this time.
However, once the website is built we can translate
your website to any language and get you a global presence
on all of the worlds search engines, directories and
PPC services.
We do not accept adult content websites.
What is PPC?
PPC stands for "Pay-Per-Click".
We'll use Overture as our example because in our opinion,
it is one of the best PPC services at this time (along
with Google's Adwords). Overture allows you to bid on
keywords and phrases of your choice so you can achieve
top of the page listings in some of the major search
engines, i.e:
- Yahoo
- Alta Vista
- MSN and many smaller engines.
When someone searchs for a keyword or
phrase in one of these search engines, the results are
listed in descending order by the amount of the bid.
The highest bidder is #1. Each time someone clicks on
your site you are charged the amount of the bid you
placed. Bids start at $.10 and climb from there. Minimum
monthly bidding must total $25 or more.
More questions? Email us and we'll try to get back to
you promptly!
Contact
SEO-Designs
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