The strategy of creating “a piece of something for everyone” is not simply flawed, it’s useless at its core, state marketing companies in Cardiff. It had never worked, doesn’t work and never will work. Plus, it’s extremely costly to target random people.
That is especially important for small and medium businesses, which owners simply can’t compete with larger corporations. The mistake of targeting “people” without any specific category in mind is what can kill small businesses. That is why it is crucial to run research on your own or hire an online marketing freelancer.
Many people think that determining a target audience is a long process that involves many complex tools, but nothing could be more wrong. We always try to define our target audience, we do it on the regular basis. It’s easily done in just a few steps:
- Look at those people who buy from you now.
If you don’t have a business just yet and you’re on a stage of planning everything out, it might be tougher. Sometimes you see that the product you created gets consumed by a totally different audience. That is especially true for the informative websites. But if you have your business, check what you have now. Is there something that unites all those people coming to you? If you can’t answer that question or you don’t know how it’s done, try to get help from agencies that specialize in SEO in Cardiff.
- Look around.
Another great thing to do is to look at what your competitors are doing. Don’t be afraid to learn from their mistakes and look at their practices. After all, no businesses exist in a non-competitive area and those who learn fast, survive.
- Select different criteria for your services.
Try to understand if your clients are of specific age, gender, if they have similar social status, maybe they are all married, maybe they share another feature. Who knows, maybe your clients are all defined by their level of education or even ethnic
- Think deeper about that criteria.
This step is usually done by the professional marketing agencies Cardiff For some reason, business owners don’t think the psychological portraits of their clients are important. However, they are. Try to determine whether they have any specific preferences, values, hobbies. Maybe it’s all about a specific lifestyle. For example, people who buy anime products, often have similar hobbies. The same goes for those who buy clothes in boho style.
- Think in terms of “problem-solution”.
If you are still unsure, try to determine the issues your product or your service solves. Then, go further and think about the type of people/businesses that usually face those issues. Think about the things that unite them.
- Think if there is anyone else who might be interested in your product.
It might be a fairly hard part, so try to find a digital agency Cardiff to help you address the question. In the majority of cases, there is always something missing, a point lost, etc. It is really hard to fill the blank spots on your own.
- Evaluate your results.
By this time you should have a certain type of people, their common features you have to address. If you don’t or you can’t combine your results together, it’s better to get professional help. There are many companies doing Internet marketing Manchester, which specialize in the audience research.
After you’re done defining your target audience, you should try to influence those people. You could do it in many ways. For example, try to run a PPC campaign targeting those folks and look at the results you get.