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Why Mobile Is King For SEO and Online Business

By Glenn Spencer | November 12, 2017 | Comments Off on Why Mobile Is King For SEO and Online Business

Now more than ever, mastering SEO for mobile devices and ensuring that your website is mobile friendly matters incredibly. Here’s why…

SLOW LOADING SITES WILL CRASH YOUR BUSINESS

You have got a maximum of three seconds to get your website to load up on a mobile device, before at least forty percent of your potential customers give up and look elsewhere.

So, if you are hoping to get results as a local business, in London, Manchester or Cardiff, you might need to get some help from a digital agency to ensure that your site works and can load efficiently.

OVER THREE QUARTERS OF MOBILE SEARCHES WILL LEAD TO A STORE VISIT AND PURCHASE

You might be thinking that your local business does not need to be found on a mobile device quite as urgently, just because your site is informative only and does not actually sell anything.

But you would be wrong. If you run a local business, whether it is in Caerphilly or Cardiff, the fact that someone has entered the search terms of the location – i.e. Cardiff and then used an SEO friendly keyword, has brought that customer to your pages.

And even if your website is not a source of direct revenue, doesn’t mean to say that you cannot make a sale from having it mobile friendly.

78% of all searches done by location will end with a sale in a real-life store!

87% OF SMARTPHONE OWNERS USE A SEARCH ENGINE DAILY

The importance of getting your business – whether it is local or national – ranked highly by a search engine, such as Google has never mattered more. And this is even more true when it comes to chasing mobile clientele.

If you want to refer clients to your shop or online business – whether this be in person or via an online purchase, then you need to start by boosting your SEO rankings.

For the local business, this might mean employing the techniques of a local (i.e. Leeds or Cardiff) SEO agency for your business.

A smaller operation, that doesn’t have its own marketing department might find it easier to use the professional services of a search engine optimisation expert in Cardiff, than grapple with the complexities of making their website both SEO and mobile friendly.

HALF OF PEOPLE SEARCHING ON A SMART PHONE WILL VISIT A LOCAL STORE WITHIN ONE DAY

If there was any more proof needed that your customer base is actively just waiting to spend their time and money with your physical store, then it is this.

Not only will people end up in an actual shop as a result of searching via their smartphones – but they will do so extremely quickly too. In fact, within twenty-four hours of performing a search on their mobile device, around half of all consumers will be actually inside a local shop or store.

CHECK YOUR MOBILE SITE NOW!

In order to be successful when it comes to SEO for your mobile website, you should check how friendly it is for those devices.

There are various tools you can use to see how well your website performs on a mobile device. One such is WebSite Auditor.

This handy tool shows you how well your site scores against the criteria that Google uses to assess a site. These are things like the size of the text and other things that make the site easier or harder to view on a mobile device.

RESEARCH MOBILE KEYWORDS FOR SEO

It is not just enough to research SEO keywords, you also want to research the keywords specifically for mobile devices.

Customers use different keywords and perform slightly different searches from a mobile and tailoring your content to this market will pay off for your online business.